The more relevant an advert is to its audience, the better it's likely to perform. Advert relevance score makes it easier for you to understand how your advert resonates with your audience, and we are always here to serve you our services Winklix.
Be specific with your target
If you are targeting a broad audience, such as men and women aged 18–25 living in the United States, chances are that your advert may not be relevant to every person. Try narrowing your audience by specific location, ages, interests and behaviours.
Consider your advert's image and message
Think about how your advert's message and image (or video) will resonate with your audience. An image/video is more noticeable than text, so focus on improving that first. Also, keep your message simple and related to what you are promoting.
Refresh your advert
Over time, an audience that once responded positively to your advert may grow tired of it. When the relevance score for an advert drops, try creating another advert with new content for your audience.
Learn from testing
Try showing different adverts targeting the same audience, or the same advert to different audiences. Look for patterns in your existing adverts that might give an insight into what works, such as which adverts have the highest score and what they have in common.
Avoid using offensive content
Offensive content might get people's attention but, on Facebook, this leads to a poor experience.
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