Strategies To Improve Facebook Ads Relevance Score - Winklix

The more relevant an advert is to its audience, the better it's likely to perform. Advert relevance score makes it easier for you to understand how your advert resonates with your audience, and we are always here to serve you our services Winklix.

Be specific with your target

If you are targeting a broad audience, such as men and women aged 18–25 living in the United States, chances are that your advert may not be relevant to every person. Try narrowing your audience by specific location, ages, interests and behaviours.

Consider your advert's image and message

Think about how your advert's message and image (or video) will resonate with your audience. An image/video is more noticeable than text, so focus on improving that first. Also, keep your message simple and related to what you are promoting.

Refresh your advert

Over time, an audience that once responded positively to your advert may grow tired of it. When the relevance score for an advert drops, try creating another advert with new content for your audience.

Learn from testing

Try showing different adverts targeting the same audience, or the same advert to different audiences. Look for patterns in your existing adverts that might give an insight into what works, such as which adverts have the highest score and what they have in common.

Avoid using offensive content

Offensive content might get people's attention but, on Facebook, this leads to a poor experience.

Social Media Marketing : Throwing A Party

So your birthday in coming , you must be pretty excited about it , specially the girls , but hey you are turning old at the same time , that necessarily means you will soon be counted in adult category and expectation will increase from you soon , although you are not an adult .

Inspite of the the above adult factor  , these is some anxiety in in your birthday , which makes you feel excited specially when your birthday is nearby . But but , why the hell we are talking about birthday here ??

Well let me tell you , birthday brings you apart from turning a year older , makes you excited to through a party and spend time with your loved ones , a bit higher than your previous birthday year.

Well social media marketing is actually throwing and inviting for the party to all people . Thinking I am insane ? Ok let me tell you how .

Content = Food

Imagine a party which is hosted without a food !! Will you prefer to go ? I don't know but obviously I will not . Infact nobody like to go to any party if it is not for the food . At the time we get party invitation , then instantly we mark our calendars " The Eating Day " in our calendar , and we often don't let since the very morning of that day to eat much in party .....haha its a true fact .

Likewise nobody will remain connected on your social media page , in case you lacks engaging content . Like pizza's , burger, chickens - you need to have content of different types .

Social Media Platform = Where Is The Party ?

Another important aspect of party is when the party is being hosted ? As you are never going to thorough a birthday party in bar , and adult party needs to be in totally different place .

So the matter of fact is some goes for social media too for throwing a party .If you are about to launch your furniture store , then you can choose the platform that has active audience who are willing to buy furnitures , all you need to find is active audience .

Engagement = Alcohol

Suppose you call all your friends for night out on your birthday , you have delicious foods , great music . But is there something all is missing ? Yes , Alcohol it is . It will add flavour in your party . As a successful party does not get started until a bottle of champagne opens , your page on social media will be know to be dead , until you call out for an participation .

Branding = Music

The music of the party can either rock the party , or can destroy it . You can have rock and roll or dubstep depending on the nature of party . The exact same thing happens when you decide to choose your brand online presence . The decision takes by you will shape your brand into how well or badly you are going to perform online .

Target Audience = Friends 

You can't have the fanciest party until and unless you call for a gang - the gang that turns you on and get the party started . A digital  marketer will be fooled to expect his business grow in case he is not targeting the right audience .

Action = Dancing

You would like a party in which all the people are just focusing on eating the foods , and none of them are dancing and having a fun ?? BORING !

Similarly no social media page can be alive , if you are not regularly updating your page , as people like to se the active brands who regularly interacts with the audience. 

Social media is all about posting  every now and then new things you are updating .