Friday 3 November 2017

Quick Hacks To Have A Oh La LAAAAA Time While Blogging

Franky speaking nobody can be creative enough to bring down new content on the table every other day . Even expecting something like this is beyond imagination .

Have you even thought that even the greatest artist are using the same things over again and again and are just fooling us.  No body is going to find that until and unless they have sharp memories .

Once you enter into business of writing , you will get to know that it seriously takes so much of time and efforts to write even a single content . Writing old content in revolutionised way is what we have to really do .

But oh hoo , are you thinking you are making a difference ? Obviously not in a world where there are billions of starts and crores of people , and we are just leaving in 1/80000000th part of it , having our shoes size to almost 1/10th of the population . We can't even thing of making a difference .

But this does not literally mean you can just give up . You have to write because its your passion , and that might be the reason can you can be at the first place of the search engines .

Some of the quick hacks for being on the top of the king are :

Analyse Your Top Performing Content

Google Analytics will act as your big brother in analysing which is top performing content along with the insight of how keywords are aligned and searched .

By above you can get the exact category in which you have to deal in and can help your remove irrelevant and unnecessary pages where user engagement is not involved . Implementing reader's favourite food ( means keywords ) with blog will do a lot .

Social Survey 

Real time engagement with user is made possible by social media platform . By social media we can get to know which post is getting the most attention by readers .At the same time you can broadcast some events , tell them to enquire about your brand by sending direct message and so on .

You might ran out of the ideas , but at the same time you can't entire population will not be doing the same as it is simply not acceptable until and unless you are king of the kingdom .

Quora Love

Quora and other Q&A sites have million of active user who are curios of getting something new out of this world and that is the reason these kinds of sites seems to me very interesting now a days .

Sign up in case you want to gain endless knowledge and tan tannnna , feel free to share your links as well . By this you can easily be updated about the trending topics and can shape your content accordingly .

Read Industry News

Subscribing to some awesome content oriented site is just another method of knowing what people want to hear or listen .

You can get the great ideas by simply looking at the comments below the post to get to know what people is thinking for the blog and what changes are required by them .

Spy On Cameras That Your Competitors Are Using 

Its beneficial to go where your heart tell you along with your hungry stomach . If you want to get ahead of your competitors .

Knowing the keywords which your competitors are using to target audience will give you complete idea of taste of consumer and you can create your blog accordingly , but make sure to cook it delicious that someone will love to read .

Blog Topic Generator

Numerous of blog topic generators are available which can help you out to find the topics , like HubSpot etc. 

When you run out of ideas , get onto these site , and they will not charge a single paisa from you .

Search Engine Help

God might don't know what you want in your life , but these days google does . Search engine predictive text can help you what people are looking off on internet now along with the latest trend . By this way you can get the answer of almost all the question even when they are not willing to  .

The Conclusion 

With the above given tricks  , you can pick up an one on one fight with time using creativity .

All we can say is if opportunities does not know you , knock the above given tricks to get most out of it .

Monday 14 August 2017

Best Off Page Strategies To Make Your Website Rank Higher


The importance of SEO in present world is know by almost everyone . But the question arises , how to optimise your website in such a way that it appears more appealing to the users .

According to experts , a shop located in some internal street will never get customer until and until customer are made aware about it , or shop is offering something awesome . Likewise we just can't wait for people over the internet to magically start knowing our brand and start googling the same .

It is similar to having an house with a good interior , but from outside it is old age stone house , then how will you guide someone to reach at your house , even without knowing the coordinated of it .

I guess by asking the local persons and autowallahs , right ? That is what off page SEO is all about .

Firstly there are two types of SEO :
1. On-Page SEO
2. Off - Page SEO

On Page SEO 

On page SEO is all about title , description , content , keywords and other stuff . It is basically focusing on outside exterior , so that people will be able to recognise you .


Off Page SEO

Off page SEO is somewhat similar to showing the world where your website is standing out  , apart from showing only to local citizens . This is the main factor which will help you in your website ranking improvement . It also helps with improving website position in SERP .



Best off page SEO tactics that can help you climb up in search engine rankings are given below 


1) Social Media Engagement :

We all love social media ! Isn't so ?? Although is nothing but a time pass kind of thing , but we love them a lot and spend a time of the day on surfing of social media . And that is the reason , any brand should register themselves and should be active all time on social media platforms .Almost all social media platform is having high PR , DA and DR which may prove beneficial for your website .
Don't know what is PR ,DA and DR ? 
DA : Domain Authority which tells how much your website is able to rank high in search results .
PA : Page authority is similar to DA but page authority tells you ability of your individual pages .
PR : Page ranks , which is calculated according to google's page rank algorithm to rank websites .

2) Media Submission

Numerous of images , videos and media graphic sites are flooded in market , which is highly efficient in ranking of your website . Adding pages , description , and reference links will definitely add spices to it . These website have high DA and PA and they can provide your website with high quality backlinks .

3) Guest Blogging

Guest blogging means we usually search for high DA sites , to publish our blog with a link of our website to get high quality backlinks , thus helping in achieving better ranking position .

Secondly they would publish your blog due to following reason :
  • Either you are writing a good quality article on their sites , thus helping their writer to save the same and resources .
  • Your blog is live on their platform , and in return you are also publishing their blog or doing some bookmarking kind of stuff .
  • Apart from above reason , money always works out .
4) Doc Sharing

Many sites are allowing you to share documents such as pdf , presentation etc , thus helping you to easily interlinking your website url in doc's .

5) Persona Development

If you really want to stand out of the crowd , this is what you all have to do .This included blog commenting , Q&A forums , forum submission etc .

6) Social Bookmarking

If you want good traffic  with qualified visitors and social followings , social bookmarking is good option. Social bookmarking can be done by creating a complete social media profile of your business son Facebook , twitter and other available mediums , trying to prefer quality over quantity and some other stuff .
Some of the most common sites are  : Pearltrees , Stumbleupon , Reddit, Delicious etc .


The Conclusion 

If you think your jobs end after writing a quality content , then it is absolutely not . You need to promote it as well to reach large number of readers  . Thus off page SEO helps your website in achieving higher position  .Think i missed something ? Comment in the comment section below .


Friday 11 August 2017

Why You Should Update Your Old Blog Post Reguarly


If you have been continuously blogging for a while , then you might have hundreds of blog which has become a stale now for search engines , even if you worked hard to write the same . If you have worked hard to write the same , then your blog should also continuously work hard to to drive you more traffic .

Some believes that once the post has been published , it is destined to remain deep in depths of your blog all the time . One of the biggest example of blogging is even if it is old , it can drive uncounted traffic to your website . Google SERPS displays the date of the latest revision of the content , which ultimately guide you how fresh and relevant is the content for you .

If you really have no idea of how to give a life again to past written long-forgotten content , below are the few tips which can help you out with the issue :

Selecting a post to revive :

  • Metrics : Use google analytics to see which blog is driving the most traffic on your website . Also yo can see , which post had got the most hits on social media .
  • Keywords : Once you are done with your post , just review your keywords and see how they are align with your current keyword strategy . There may be the case , that trend of new keywords had come into the market and thus they could bring fresh traffic to your website , by adding the same in your existing blog 
  • Is post still relevant : It is really an important question . If your post is not relevant due to duplicate and irrelevant content , and other things , just try to tweak the post so that search engines can just pick the post up and present it to your readers .

How affective are your images ?

The style and imaginary of your past blog may have changed and thus might be the case that you may refer to use vertical image , instead of horizontal one .Updating the blog with the latest and catchy images , can attract whole range of new customers on your website .


Related post and deep linking

As your blog grows , you should deeply link your fresh blog with your old one , so that user who is reading the fresh blog , can read your old blog post that might be relevant for them , thus driving traffic to your old blog also at the same time .


Refresh copy and duplicate content

Google loves cheesy and fresh , engaging content , so always try to avoid broken link on your blog .Make longer posts easier to digest by breaking them down into smaller paragraphs .Also don't forget to delete any spam content , that could also bring down creditability of your blog .


Wednesday 9 August 2017

Facebook Will Show Less Link To Slow Websites


Facebook is updating its News Feed algorithm in the upcoming months to favour cronies to websites that load sudden even though reducing the visibility of connections to slower-loading websites.

Facebook has avowed that factors such as the persons current network association and the general rapidity of the corresponding webpage will be considered. If signals indicate the webpage will load speedily, the connect to that webpage might appear well along in your feed.

The social media giant is offering obliging tips for developers going coarsely for site eagerness optimisation.

Facebook generates a considerable amount of traffic to websites suitably if your site isnt meting out in view of that fast, most likely it is period you locate a supplementary hosting provider.

Tuesday 8 August 2017

A Guide For Becoming A Self Made Digital Marketing Expert


As per the history suggest , we are always in need of expert guidance in case we are facing any hurdles of any new undertakings in our fast forwarding life . Digital marketing is also one of them , in which almost 90 people fails out of 100 , as they don't know how to do it .

As far as the static shows , around 400 billion people are there in India who has internet access , and in upcoming 3 years , around 300 billion more people will get their hands dirty .

As far as the report says , almost 8 lakhs people has got the job in the field of digital marketing , thereby giving your website a desired position as wanted by you , fulfilling you with happiness , and lots of pizza's , burger and beer .

In world of digital marketing  , you need to focus on complete digitalisation .(Humans are becoming bots and bots are becoming human ) .

Some facts and short of stuff that I am going to give you as a food , and you with no doubt swallow it :

1) Digital marketing agency is tend to grow at fast speed of 50 % .
2) 20x growth in search related queries over the internet has been shown in the last 5 years in India.
3)In India  , a huge democratic country , almost 270 million of the mobiles have an active internet connection on daily basis .


1) Pick one from vide range of options and excel into it

Content marketing , big data , mobile marketing , social media marketing , search engine optimisation , internet of things and many more things together combined to be called as different fields of digital media marketing .

Content Marketing : Content is know to be king of digital media marketing , and it should be focused with utmost care .

Social Media Marketing : The budget of marketing on social media has been doubled by every companies , in case they are willing to survive in flooded market .

Search Engine Optimisation : Almost every 1st person out of 3 person go to the very first link of the organic search traffic .This solely defines how much important SEO is for your business .

2)Blogging

Blogging helps us in numerous of aspects such as  :

A ) Drive traffic to your website :
Writing catchy and cheesy content on your blog would be great for your website , thereby helping you in finding visitors who can enhance their skills on your website , and at the same time , we can use backlinks of other website to cut the crap , in case of any mess .

Sharing your blog on various social media platform such as Facebook , twitter etc is good for social media presence of your brand also .

B) Increase SERP ranking

 Posting fresh content regularly on blog seems good medicine for google doctor . Just like content being king , keywords are diamonds on the crown . In blog , using lots of keywords giving it a clear view is preferable .


3) Read And Implement

Plenty of things are happening over the internet now a days , that are deemed to grab your attention .like searchengineland , MOZ are one of those great sites that are content oriented , on which you can get updates about the latest trends in market and the most trending topics going on right now . However reading the articles only will no where going to affect you , you need to implement them as well . The SEO field is somewhere hit and trial method in which you have to test each and every trick and every tricks and choose the best among them .Ultimately we can say learning is the only way too grow , but implementation is the only process behind that growth .

4) A2A Forums


Always try to get engage with various A2A forums , as these sites are best for enhancing your skills about numerous topics .
Eg quora - a place for better understanding the world and to  share your knowledge at the same time .


5) Keep An Eye On Google Analytics

Always keep an eye on performance of adwords campaign and at the same time get engage yourself with social media adwords . That is all you have to understand for becoming an expert in marketing and gaining lots of customers . 

You can hire any digital media marketing expert who can clearly understand your business , and can help you in achieving success and be a successful company . 

The Conclusion

Read all the techniques ? Still got confused on how to do a successful digital marketing ? 
We are here brother to server you . Hire winklix.com who is website designing and developer in delhi .

Wednesday 2 August 2017

Why Updating Your Website Regularly Is Important For Your Business


We all know that what mean is dress code in an organisation , to show professionalism . The dress code varies with industries , but correlation between dress code and professionalism is strong . In modern day culture , employees are free to come in casuals, but the person who is dealing with the clients of the organisation must be dealing in professional dress code to impress the client and it also reflects professional image of the organisation . Same is the case with updation of your website on regularly basis .

No other alternative platform is know to be best than world wide web .Some of the most important reasons for updating website on regularly basis are given below :

1) Website gives virtual appeal

When persons see your dressed in professional way , that reflect your companies image , in the same way if site looks professional and if is has all the important relevant to the requirement of the user , it will create more professional image of your website and thus ultimately be able to attract customers .
Do you regularly update your website with blog , events with date and more ? Then you can remove your outdated things on website .

2) Responsive design and mobile friendly

A website designer in 2017 is the one who must make website mobile friendly . Responsive website designing means a website which can be opened at fast speed at any available gadgets having different screen size , in such a way that it is easy to use and readable . Now it is must to have a responsive website , otherwise you want to discouraged by search engines and thus the ranking of your website may also get affected .For more tips on digital marketing you can refer our article here .
It also make sense now a days that you can opt for designing a mobile responsive website first , otherwise oh ohhhhhh.... you may be loosing potential customers of yours .

3) Photo Gallery

Storing an outdated picture on your website is no use . The images must convey true object of your organisation .Using the creative image can impress your visitor at first sight , as soon as they visit your website .

4) Great impression On Clients

Website reflect your organisation . So regardless of the size of the organisation , when clients visits your website , they must have positive impact of company . Isn't it ? The website who is getting updated regularly with custom needs of the clients requirement , the client might think they have reach in safe hands , and thus referring numerous other customers , thereby increasing your business and revenue .

5) Effective use of call to action button

Some website may look professional with all the relevant information , but they lack the use of call to action button .Call to action button is nothing but a simple button , that is when it get clicked person may able to call you or contact you by the medium you choose to be contacted .Call to action button must be presented on every landing pages .

6)Content is all you need to focus on

 The beauty of your website may not reflect the information needed by user . But if your website can crisp and engaging content ,they your website will be just wow ! So try to engage customer with some awesome stuff which will hardly take 5 seconds to draw your customers .


Winklix is web design and  web development company offering all kind of website designing services to all clients in Delhi, India and all over the world . We are also SEO agency based in India , offering digital marketing solution to customers worldwide , which can help your business to next level of heights . For further queries you can contact us .

Tuesday 1 August 2017

Strategies To Improve Facebook Ads Relevance Score - Winklix


The more relevant an advert is to its audience, the better it's likely to perform. Advert relevance score makes it easier for you to understand how your advert resonates with your audience, and we are always here to serve you our services Winklix.


Be specific with your target

If you are targeting a broad audience, such as men and women aged 18–25 living in the United States, chances are that your advert may not be relevant to every person. Try narrowing your audience by specific location, ages, interests and behaviours.


Consider your advert's image and message

Think about how your advert's message and image (or video) will resonate with your audience. An image/video is more noticeable than text, so focus on improving that first. Also, keep your message simple and related to what you are promoting.


Refresh your advert

Over time, an audience that once responded positively to your advert may grow tired of it. When the relevance score for an advert drops, try creating another advert with new content for your audience.


Learn from testing

Try showing different adverts targeting the same audience, or the same advert to different audiences. Look for patterns in your existing adverts that might give an insight into what works, such as which adverts have the highest score and what they have in common.


Avoid using offensive content

Offensive content might get people's attention but, on Facebook, this leads to a poor experience.




Monday 31 July 2017

Social Media Marketing : Throwing A Party


So your birthday in coming , you must be pretty excited about it , specially the girls , but hey you are turning old at the same time , that necessarily means you will soon be counted in adult category and expectation will increase from you soon , although you are not an adult .

Inspite of the the above adult factor  , these is some anxiety in in your birthday , which makes you feel excited specially when your birthday is nearby . But but , why the hell we are talking about birthday here ??

Well let me tell you , birthday brings you apart from turning a year older , makes you excited to through a party and spend time with your loved ones , a bit higher than your previous birthday year.

Well social media marketing is actually throwing and inviting for the party to all people . Thinking I am insane ? Ok let me tell you how .

Content = Food

Imagine a party which is hosted without a food !! Will you prefer to go ? I don't know but obviously I will not . Infact nobody like to go to any party if it is not for the food . At the time we get party invitation , then instantly we mark our calendars " The Eating Day " in our calendar , and we often don't let since the very morning of that day to eat much in party .....haha its a true fact .

Likewise nobody will remain connected on your social media page , in case you lacks engaging content . Like pizza's , burger, chickens - you need to have content of different types .


Social Media Platform = Where Is The Party ?

Another important aspect of party is when the party is being hosted ? As you are never going to thorough a birthday party in bar , and adult party needs to be in totally different place .
So the matter of fact is some goes for social media too for throwing a party .If you are about to launch your furniture store , then you can choose the platform that has active audience who are willing to buy furnitures , all you need to find is active audience .




Engagement = Alcohol

Suppose you call all your friends for night out on your birthday , you have delicious foods , great music . But is there something all is missing ? Yes , Alcohol it is . It will add flavour in your party . As a successful party does not get started until a bottle of champagne opens , your page on social media will be know to be dead , until you call out for an participation .


Branding = Music

The music of the party can either rock the party , or can destroy it . You can have rock and roll or dubstep depending on the nature of party . The exact same thing happens when you decide to choose your brand online presence . The decision takes by you will shape your brand into how well or badly you are going to perform online .


Target Audience = Friends 

You can't have the fanciest party until and unless you call for a gang - the gang that turns you on and get the party started . A digital  marketer will be fooled to expect his business grow in case he is not targeting the right audience .


Action = Dancing

You would like a party in which all the people are just focusing on eating the foods , and none of them are dancing and having a fun ?? BORING !

Similarly no social media page can be alive , if you are not regularly updating your page , as people like to se the active brands who regularly interacts with the audience. 

Social media is all about posting  every now and then new things you are updating .

How to make a website look more professional - Winklix



Everybody associated with building a Website needs it to emerge from different websites. Customers need to emerge from the opposition and leave an ideal impact on potential clients; architects make progress toward creativity and to rival different planners; back-end engineers need an example of overcoming adversity in their portfolios and a unique or distinctive looking site can help with that.


LAYOUT AND STRUCTURE

This is maybe one of the more clear approaches to separate your site from the rest. It's likewise the most troublesome. On the star side, utilizing a favor design or site structure that nobody has ever observed before is in a split second vital. It can likewise be a great deal of fun. In the wake of making your fifty-second three-segment site, stirring up the format gives a test to your visual outline abilities and your front-end dev aptitudes that can't be beat.


BRANDING

Branding is the other truly clear approach to make your site emerge. Furthermore, it's simple. Simply discover what your customer's marking rules are, and stick to them. Grasp them. Make your customer tired of seeing their own particular logo and hues. At that point perhaps tone it down a bit, and you're ready.


GRAPHICS AND IMAGERY

If the branding isn’t enough, you can use graphics and/or photos on your site to establish a distinct visual style. Sites with big images do tend to convert more, after all. People are visual creatures, so visual stimuli can make it easier for users to connect with you on an emotional level. Plus, the stylistic options are just about endless, which makes it easier to create an original-feeling design.


TEXT AND CONTENT

This is presumably the most imperative and some of the time the most troublesome way you can separate yourself. What is said on any site can and ought to be an impression of the customer's identity or organization culture, while as yet being clear. You can utilize duplicate, microcopy, and even things like video to convey identity in a way that separates you.


ANIMATION

Animation is a huge deal right now, and for good reason. When done right, it can take a pretty good experience and make it unforgettable.

Sunday 30 July 2017

Using Your Website To Stand Out Among Competitors - Winklix


Your website is more than just a home for visitors visiting their to get the information  about you and your product/services , so it must be handled with care , in order to be successful you must differentiate from others in your industry . We all know that it's a big big world and changes of standing ahead of your competitors are not common at all . It might be frustrating for you to do all this , but I guarantee , visitor who is looking to choose best among you , it's more frustrating for them to choose from varieties of option .

For instance our client Shantiniketan Group , who is builder and contractor , are one in the industries where everyone shows the same thing , that is about the company , up going projects , floor plans , pricing sheet and blah blah blah..... . Shantiniketan is young in industry and have smaller team , yet that want to develop an quick unique online identity . To develop an unique online identity , Winklix.com , a website developer in delhi, understand and identify differences and then strategically applied them both overt and subtle measures throughout the website .


Look Different

Looking somewhat different is all you need to be successful in online industry .Winklix website designer and developers can help you to create your visuals into reality .

Say It Smarter 

Dense content is you should focus on . It's useless to have too much content on the website  , all needed is be specific and concise as it is possible , just specifying the content that best describes your services  and gives user a natural reading flow . No one is going to read the whole paragraphs of copy on your website , so make sure to say it quicker , smarter and induce them .



Thus while creating a visual identity for your business , the above given factors is all you need to have something unique and be a successful leader among many in the market . You can hire winklix.com who has gained good reputation as website designing and development company .

Saturday 29 July 2017

Organic Search Engine Optimisation ( SEO )


Organic SEO is a sustainable marketing strategy that will improve the “shelf-life” of your website. The benefits of Organic SEO are becoming more apparent as PPC (Pay Per Click) advertising costs increase.

Online businesses square measure interested in the potency, affordability and longevity of Organic SEO. At Winkilx we tend to implement Organic SEO techniques to optimise websites for organic online searches in a very means that's effective and financially property.



Sustainable Nourishment for your website


Online market credibleness is associate endurance race. several start-up businesses aren't awake to the semipermanent monetary implications of PPC (Pay Per Click) advertising. This promoting technique would possibly provide your whole the initial exposure that it needs however can you be able to sustain it?

Online studies reveal that seventy five - eightieth of searchers square measure over seemingly to click on organic listings once given the choice between organic and paid listings.

Organic SEO services:

 At Winkilx we tend to implement the subsequent Organic SEO techniques as a part of a comprehensive online selling technique.

Free Website Evaluation:

A free website evaluation will give you clear direction as to the type of “organic search engine optimisation” that will benefit your business the most.

Keyword research and analysis:

How effective is your online content once it involves organic on-line searches? Keyword analysis and Analysis services can assist you to optimise your content for the net reader.

Competitor Analysis:

We provide our clients with an in-depth rival report which will facilitate them to know their market and target market.

Article directory submission:

This effective Organic SEO strategy can enable you to speak your distinctive business and merchandise strengths to broad spectrum of on-line readers. we tend to submit relevant and optimised articles to a spread of on-line article directories on behalf of our consumer.

Google Analytics:

You can generate awareness of your brand by registering your business with Google’s Analytics Service and adding Google Adwords to your account. each services can give you with data on your guests and online market trends.

SERP Report:

How well does your business  rank in Organic Search Results? A compact SERP report can assist you to check the impact that your website is creating in each native and world-wide organic online searches.


SMO:

The number of people who are familiarising themselves with the Internet and social networking platforms continues to grow. SMO is a popular organic SEO technique, helping businesses to increase brand awareness in a natural and cost-effective way.

Blogspot:

Blogging is a great way to keep readers informed about recent news, events and activities. Winklix will help you to stay connected in real time by setting up a Blogger account for you.













Wednesday 26 July 2017

Things Designers Really Hate Hearing !!


A bright career is waiting for you if you are a designer in person . Being as a designer  , you have to apply artistic vision with practical knowledge . The motive is to create something awesome and at the same time , satisfies client requirement . Their extra ordinary sense of making website ranks them on the top of the heights , yet all aspects of the work are not always rosy . Sometimes one to one interaction with clients can get...well frustrating .

Lines than can assure you that you are in trouble with your designer are listed below :

- If you have not drafted yet what you need , I mean to say if you are not set with the wireframe required by you , then the final output with designer in person with give you nothing more than misunderstanding and unnecessary work , thus leading to create more work for you . So you must brief designer about your work , otherwise end result may surprise you .

- If you are targeting some good pic from google to be imposed on your website , then you may start with welcoming the lawsuit in near future . Instead of wasting your time on searching what best suits for you on google , let the website designer decide with his visuals what suits you best and at the same time he can manipulate with the pics to avoid any copyrights issues arising out of it .

-At the time of hiring designer , you are willing to pay them for their skills and creativity instead of just for number of pixels the project entails . It may be the case that the design which looks very simple for you , might have come out with lot of complexities and work process .


-While designing a website , we all know that target market is everyone , but designer should focus on the requirement of the person who is making it , rather than taking everyones in hand at once , as every person mentality and mind is unique , and in order to satisfy all the minds , you will not be able to satisfy the mind of the clients who is going to pay you for the work done by you .

- Even an experience designer can't predict how exact time he will take to design a website required by clients .So if feasible , you and designer must bind themselves into an agreement to deliver your website on time and can deliver the fast result simultaneously .It is fact that half baked design is never going to make sense anytime .

-While any designer is making the website , it is fact that you are not doing anything for free  , and on the basis of of your work , you can add on another $ 1000 for your work .While every professional try to do work to step up in their field  , and make their portfolio , exchange of labour for recognition is not simply right .

- "Just one more change " is the line which can bring tears in website designer eyes . After dozen of changes , this word can change a lot in mind of website designer . Requesting for a design change again and again means you are not  entirely sure about the project. This also simply means you are not sure about how to brief about your work to the designer . Some developments changes should always take place and that is good thing for sure ,  but the changes should be for smartness and productivity of the website .

winklix.com is leading website /app developer . Hire best website developer and designer in delhi .

Sunday 23 July 2017

Ways To Start With UX Today - Winklix


You may have heard a lot about blah blah blah... when it comes to user experience in website designing .When you are specially in the filed of website designing company , then if case you are not using modern technology with best practises , you may loose lot of customers who are searching for something unique in their business website .
If you had not made a website which can pleasure user's , user's won't be converted .
Everyone can't be master in the filed of UX designing process , and that is why we might be here to provide you with some of the expert guidance which we have , even tough we are also not master in UX design .errrrrr , that is the fact !!

1) Separating UI from UX is preferable  

Want to impress visitor ? Then awesome design is all you want . The second most viral thing which should be presence in website is content content and content .Content is the thing which other part of the visitor may focus on . But you must work on content simultaneously with the front end layout of website .
Its better to focus on UX design in case you want to achieve mastery in same as UI design requires different approach . However both have to be worked on the go for overall user experience , UI deals with outside body , UX deals with usability and interactivity with your site .

2) Tap into inner  customer service report

Your mind may be constantly itching to know the why approach behind UX design . The simple justification is we need users , as our future business relies on them .The eye catching website will definitely attract more customers for your business . All visitor comes on your site with a clear mission of finding what they are desirous to find , and in case they don't find it , they will leave the site , thus increasing the bounce rate of your website . A rock awesome design can convenience your visitor to look around your site , and may be converted into customers from visitors .
We should consider  customer goals as first priority , and development and designing on website as second .


3) Always start with strategy

UX should be implemented more with a strategy than a design . In order to create something really cool , you have to act like problem solvers by mind and should prioritise strategy , and make prototype accordingly . Strategy includes searching over the internet , having an eye on competitors site , and last but not the least focusing on creating a brand , rather than just one time strategy .


4) Listening


Listening means hearing of user feedback about the website designing pros and cons which was made by you .You can collect the information by collecting the feedback you receive , by sending the surveys to user .

So this is all we know about the UX design . Hope it might affect your think ability .Winklix.com is website designer and developer in Delhi , India





Saturday 22 July 2017

Tips To Reduce Bounce Rate Of The Website


The first question that need to be arises in everyone's mind is what exactly is bounce rate ?

As per google analytics , percentage of single page visit , when individual visits your site and leave without visiting other pages of your website .

What causes bounce rate ?

The following actions by the visitor can be considered as bounce rate :
1. Typing a new url immediately after visiting your site .
2. Pressing back button or closing tab after visit. 
3. Clicking on third party link present on your website .

How to reduce bounce rate ?

- Adjust bounce rate with average time on site :

Its common for various news websites that people comes there for reading flashing news and then leaves , without wasting a minute more on the website .If this is the case , google analytics will show 100 % bounce rate for that particular news website . It will not consider a positive bounce even if user spend around three to four minutes in reading any article over there .
Thus it is advisable to adjust the bounce rate by using following code in your website which can reduce almost half the bounce rate in your site within a week for sure : 

setTimeout(“ga(‘send’,’event’,’profitable engagement’,’time on page more than 3 minutes’)”, 18000);


-Providing attractive and amazing content is another option :

Google analytics will let you know the bounce rate of each and every page present on your website , so you can collect the information about which page is generating high bounce rate and which one is not . 
You can start with focusing on the content part on the pages and other pages whoes bounce rate are low can also be proven examples of lowering the bounce rate , in case you analyse it properly .


Avoid popups as they are annoying :

Popups can adversely affect brand identity and user experience as according to metrics around 90% of the user finds pop's as annoying factor on the website , and they usually cross it without even seeing it . 


Be TruthFull About Your Brand

Be as truthful and genuine as you can about your brand , as there are numerous of people for failure stories instead of nothing for success stories .On behalf of big brother , make sure to make your customers the hero of the project and success behind your business .


Keywords should be targeted on behalf of utmost traffic

Keywords traffic driven tools as present on google analytics can let you choose which keywords can drive highest traffic and while at the same time lowering the bounce rate .
The keywords that are providing most relevant information to user can be determined by google analytics itself .
Keyword can be sub divided into two categories , namely commercial and informational keywords. 
Commercial keywords are used to sell some products or services to clients , while informational keywords are just to create awareness among people.


Create multiple landing pages for high quality keywords

Its preferable to code multiple pages for  keywords for high quality to attract most of the traffic out of it . Which using external links on your website , always make sure to open the external link in new tab of the browser as in case user want to re navigate on your site , they can easily do so with a swipe .

Make sure to make website responsive and speedy 

It is a cup of tea question that how fast is your website , as it is the major factor behind your ranking .Make sure your site is compatible with all the browsers  and is also performing well on all the platforms , in well optimised manner .

Monday 17 July 2017

Difference Between Web Designer And Web Developer




Roles that makes a great website : Design as well as development



When it comes to designing your next website , it is important you understand the difference between the designer in person and developer in developer , and different task performed by them .

Talented website developers are very hard to find , many " website designing companies " outsource their projects to big ones .This practise can hamper your website project because it lacks communication and team word between designer and developer .At Winklix , we have our own in-house team of designer and developer in Delhi,India which can prove a huge benefit for your clients .


Website Designer :

Website designers are art and graphic designer who can be considered as master mind behind website designs .They put their knowledge and experience to enhance your website look and feel . They are expert in choosing layout , colour and images to design websites that are loveable by everyone .

In oder to make something awesome , a designer in person must have a clear wireframe of what client need and then how the website will be developed or programmed accordingly. This can be achieved by focusing on what clients need and what visuals they are looking in their would be website .

A designer in person creates website in visual environment , usually relying on website design software such as Adobe Photoshop and Illustrator . Once the static website is prepared by them , they hand over the website to developer in person to make it dynamic and for some other functionality. 




Website Developer :

Website developers are technical person having expertise knowledge in coding languages .They transform the photos and content into long tables that help browser display perfect design of website layout made by website designer . Web developer has to do the work with caution , as a very small mistake can cause numerous problems throughout a website , and it will be very hard to find if not checked step by step .

Website developers spend a major part of their job life in learning different programming languages which help them translate and transform softy website design . Languages used by developer for developing a website are PHP ,  .NET and various other languages .

Now  a days developer also started using some more commonly highly useful framework like codeingenitor and laravel . Developers while testing a website , they also have to cross check the the compatibility of the website with multiple browser compatibility .

In addition, internet developers play a very important role keep websites in tip-top formthey will analyze the wants of web site users and the way they meet the goals of web site homeowners to make sure that sites square measure in operation in best fashion. activity technology updates and enhancements square measure simply a number of of the opposite tasks that internet developers manage 

The Website Team 

 In order to make any website a huge success , web designer and web developer need to work closely together form starting to end point . Good communication between both of them right from design a website to development will give a good result , and thus saves money on a long run basis . 
Thus in oder to get the best website , you need to focus on best website designer and developer. 


Friday 14 July 2017

How To Design An Rocking Cutting Edge E-commerce Website


Over the time Ecommerce industry is touching the sky with billion dollar industry annually .Ecommerce industry is just another business industry , the only advantage is it can be expanded worldwide and customer has to deal with it online over the internet only.
The most common advantage of e-commerce website is customer can browse the product availability virtually , can choose the best among them , make the payment online and can get easy delivery of their fantasy .


You may be familiar that designing an website like e-commerce is not same as designing some other website . You need a good hands with a sharp minds to get the best results . Alternatively you can hire website designer to make the same .


What I am trying to make you clear is that site need's to be anything apart from being difficult as it is a key of your virtual world from where either you can attract customer or you may loose it.

While making an wireframe for e-commerce website , you should make it clear , cut and clean .A clean website means customer can easily get what they are searching for , rather than showing them unusual content .Likewise the description of the products on website should be written in their own wordings rather than just copying and pasting it from other websites .It can additionally help you to rank your website on better position and thus driving more sales for you .


Here are couple of things that i found useful while making an e-commerce website , just go through the below points to drive you more sales to customer .

White , fair and plain background of website.

Search bar should be placed on top right of the page .

Buyers protection ,terms of service and sitemap in xml format should be present on footer of the website

Logo on the top left is preferable .

All pages in website should be interconnected . It should be manipulated in such a way that each time user visit a page , they should find something awesome .

Always remember , you require custom 404 page .Everyone in your connection should indicate stout page .Broken links on your website , means links of the page which does not exist on your website is bad. If a 404 error page  don't have a direct link to your website , then your custom might left the website right away from there only.At the same time 404 page must have a header and footer so that shopper can keep skinning the page.

Website load time should be lightining fast . In case your website loads slower , you will definitely loose customer , as they are not going to wait for your website to get loaded , even if you are running some great discounts offers . No need to focus much , just play with your javascripts and CSS and you will find right solution for it.

Your website must be compatible with all the browser and mobiles , as you really never going to know which custom is trying to access your website with which system . Ok now the question arises how to focus on pictures ?You can make the CSS documents and utilise the content adjust code.

Magic words !Yes we all know how mean is SEO for us . And most importantly choosing the right keywords  and implementing the same in your own site. Title tag , meta description ,alt tags should be handle with care.

Don't ever try to weight buyers .There may be the case that you are investing heavily on promotion , and lots of buyers are visiting on your website . What buyer try to find on site is trustability . If your site is not trustworthy , then buyer will not believe you .

Pictures that are confusing or drain. Ive seen numerous low feel pictures about no evaluate much a couple Ecommerce sites that handily see shocking. A few people moving picture to make illustrations considering sting content that winds taking place a very diverse shading; or they resize their pictures and make them confusing. Picture air is fundamental and easy to manage. You can profit a modest system (it doesnt compulsion to be Photoshop).
Hold urge coarsely from action publicity not far away off from your page. No AdWords, no adequate advertisements, no glimmer promotions. It doesnt have a area upon an e-trade site


Winklix.com is website designer in delhi , having more than 500 + website developed by well experienced website developer in delhi. 

Sunday 9 July 2017

Basic Seo Factor Which Can Affect Your Local Business Ranking


Planning to rome around some new city , then you may hire local guide . Try to find ways to drive in city , ask your bhaiya " Google Bhaiya " .
Ever thought , if you get people who tells you way the way google does for you , then obviously you don't need google by the way .
So even before stating my shit , i would just leave this sentence as an alternative that "Not all locals are good" ! But don't worry we will try to get the most benefit out of it in our case .

Today when i was browsing over the internet , i have some across  something called Chinese calculator , who can calculate the gender of your would be child on the basis of your date of birth and the month of the conception . Hahahaha.... interesting na ?? Hey....... but don't brace yourself dude , chinese calendar will also wanting to play with you as a softball rather than predicting something . Again it proves , locals are not always good !!

So shall we begin now ??

What is local seo ?

Whether you are looking for place to hangout with your friends , or a website developer for developing your website , or a plumber to fix a small issue , google is just a click away to solve all your problem .While searching on search engines , you are giving a clear message to business in an around you that from now one consider you among their leads .
Old trick of getting stick in hand and waiting for business to come is useless now . 

Local Search Engine Optimisation (SEO) , along with off site and on site seo strategy will help you to grab better position in small search engines world .

According to tactics :
1)Google search engines holds 95 % of the share of total search engines people are growing in the world .
2) Almost 60 % of the customer who have searched specifically for your business online , will visit or call you .
3)Almost 50 % of the searched on google are local and out of 10 such people 7 people are likely to call you .
4)About 85 % of searches in google maps are done for local shops in an around .

Basically , with all these figures , i just wanted to tell you , there is no output of searching a plumber in Jaipur , if you are residing at Delhi... until or unless you have a girlfriend who needs the same at that place.

So now these days , its important for local business to have their business on google searches , otherwise it can impact the brand image of your business and will not be able to grab customers as well .If local SEO is done successfully , you will be able to get ahead of your competitors .

So here are some tips for local SEO :

1)Google My Business(GMB)

Well it's a magic of the google local's that your business appears when someone performs local searches for business . You are missing a huge number of customers in case you are still not listed in googles . Inspite of numerous of local directories , google is on the top of the floor .

Listing your business on google is free process , you just have to go to google.com/mybusiness , enrol out will the forms , find the exact location , and just list your business . Google will send a post card by post at your business address with the confidential pin in it , which you need to verify on the same link to get your business listed successfully on it . Physical verification is needed by google , as it strictly not allow anyone to get their business registered for spam purposes  , and only a business owner can apply for the listing .
Next step is to flood the profile of GMB with content , timings of your business , attracting pics , logos and photos to attract more customers .

Bing was also something similar to GMB , but was not able to attract more glamour in users , but listing on bing is also free , then why not to list the business there also .

In case you are not planning to go with google paid advertising , i.e. Google Adwords , you can still be on the top of the google searches if you have good ratings on google . 

2)Must Have Title And Meta Description

Just like we prepare our houses just before marriage in our house , in order to get it shine and attractive , in the same way we should write title and meta description with almost care , so that it will be unique with keywords flooded in it.
At first you can start with adding the states/city plus your relevant keyword within title tag/H1 tag / Content / Alt Tag and at the same time get reminded about the limitation of words in title and meta description tag .The limit of title tag is 60 words and meta description is upto 200 words . 

3)Google Online Reviews Are Boom

Almost 80% of the people will consider your review and rating while choosing you online , and almost 6 out of 10 people tend to leave a review when asked. 
For better result , I suggest you to focus your attention on 2 major platforms , google and Facebook .Google reviews appears when someone searches for your business on google , whereas Facebook reviews are important to garner your online brand identity .

4)Local Structure Data Markup

Often referred to as plot.org markup or clearly schema markup, is embedded into the coding of a website to assign more information very roughly its situation, e.g. reviews, products, services, etc.
By using this tool, you can create your website stand out from the crowd in the eyes of the search spider as currently, single-handedly 30% of the websites are using this tool.
In stroke youvis--vis terrified more or less its guidelines, Google has made a examine tool later-door to to validate your markup.

Wednesday 5 July 2017

The Agile Way Of Testing Software - Winklix

One of the toughest thing in software industry is testing our own software , which are made by us only , and it can be challenging in case we want to shift to agile technology .
The very first thing that we come across is how to deliver software frequently to clients as per clients requirement and that's too bug free .

The most common problem and their solution faced by tester while following the agile technology are :

1)Quality analyst software developer are overburden with job works every now and then .With continuous change flow , some important testing might me missed.

How to overcome : Tester must be flexible enough to cope up with the changes and must understand change is necessary for growth of the organisation . The last minute changes must be informed by the development team , on which testing is still pending and do the necessary testing asap in order to give better end product.

2)Another big big reason can be change is the coding language which was not anticipated earlier .

How to overcome : Its important to test the codes with the available technology , get familiar with the code to cope up with the anticipated codes .

3) Defects must be detected from the very first movement . Thinking of that it can be rectified afterwords can be difficult one  , and can be proven difficult one , and thus will affect the future codes also .

How to overcome :  Reviewing the codes frequently can minimise defects , although we can't completely eradicate it.


Summary of agile way of testing :

-It is important to ensure that sprints reach not convert into a mini waterfall.
-Do not wait for the sprint to decrease otherwise locate the time in along along in the company of.
-It is plus important to treaty as soon as the problems at an in front stage keeping in mind the setting.
-Make your team responsible for test automation.
-Most importantly save learning and association taking place value to the team.

Putting chemical analysis in point of view is important as no amount of investigation can guarantee to fix every one bugs. Thats why psychiatry often continuous furthermore again forgive. Testing is a vital share of the software touch ahead process and is the best habit to assure mood performance. This requires tall-atmosphere testers who can meet the complete its challenges.

Monday 3 July 2017

Reason Of Being Ruined On Social Media For Modern Dating

Gone are those days where lovers keep on waiting for just one love letters , waiting for just one single calls on landline , and travelling miles and miles just to get one glimpse of their lover .
Now a days social media trend is trending .It might be great at the time you think off to hangout with your old buddies , or to get connect with your friends and relatives , but there is something serious about social media that we all is ignoring ,  and that is ROMANCE .We have turned into a animal of the digital world where we bloody keep focusing on showing off our life to others .

Let me give few reasons why social media has screwed the current dating life  :

-All Show No Game

How often you see the most cheesy pic on your news feed of social media walls , and even more chunky with hashtags like #mylove #bae #loveforever ? You find it everyday right ? Person who needs to show their love on social media's and not showing love to each other in their personal life is just another example of something missing in your love life . And if it is so perfect , you would rather need not to  show it on social media .


-Easy Hookups

Those days are gone , when guys stare at the girls for long , then start few words with girls to increase their friendship , and finally gathers courage to propose a girl , and then a long awaited kiss . Do you work like this any more ? Nahhhhh....
Now we look for easy hookups , we prefer going to bar , find someone cutie pie , and then hang out for a night , and then the situation comes where they don't know each other the next morning(Hum ape hai koun )

-No privacy now a days

There were times when relationship means some private relationship between two persons , and they use to get it private , thus limiting to themselves only.But in the present era , time has changes . Now if your boyfriend has not changes his relationship status on Facebook , then you might think he is just playing with you . For the present generation , if you are not uploading a pic with your would be fionse , then they both would think that you are still not serious about each other .

-Real conversation is almost ended

Real conversation is almost dead . Now a days we hardly find people in relationship roaming alone on the streets , instead we see couples busy on their own phones , seeing the life style of others , whatssapping other people and get indulge in various other kind of application .

-War of couples

Now even the war of the couples has gone public . Application like whatssapp and snapchat has given us the opportunity to show off our live in case we are in war situation with our partner . This all has created a culture of creating growing insecurities . All you want is , want to be better than other people on snapchat.

-Trust Factor Is No Where

Trusting your partner is one of the first thing you should do . But now its not possible  to just doubt them more in a age when lot of opportunities are waiting for you in case you are getting cheated . This might be the reason that people can't sustain long term relationship . 

So social media might have opened many doors for us , but our life circles around social media chain , but making your dating life unimaginable . It would have been easier and much better in absence of social media .

Wednesday 28 June 2017

Digital Marketing Lessons For Rapid Growth Of Start Ups

Its not as easy as written here , I know.....but every startup business owner has a dream of  fly high and obviously to stand a bit higher than their competitors in marketplace  .
In this quick guide you will get to know why your startup is going to fail , and some information on now you can avoid such mistakes .
Keep watch on our articles and strategies and one day you will surely be spreading your success story to whole world for sure.
Well its a 100$ fact that most of the startups fails due to bad marketing strategy . Most of the startups are amateur and thus fails to run and fund their startups.Bad marketing strategies can kill your business and thus not leading to happy ending.
The very two things that make every business successful are :
1)Good product
2)Good marketing skills

Well this world has 7 billion mindsets with almost 700 billion ideas running inside their mind almost all the time , but that idea exist only for time being and afterwords they will change their mindset.

So its important to filter the ideas well in order to succeed business.It is a very common mindset of people that they stop believe in their ideas , and started following the other people ideas , and then at the end always ask the question why their ideas are more successful that others.

So let's make the pirates of grills   without the snicking part ..... shall we ??

1) Think twice before choosing any marketing medium

The way one person thinks of marketing may be proven good for one person but may not be good for other person . Simpy sitting on the chairs and waiting for marketing strategies to work is also not at all going to work .
So the point is what is the best marketing medium ??

The best thing is to invest wisely in the invest wisely in marketing methods , as most of them don't bring any expected results . 
Eg. Say you pay some mad guy to for some stupid SEO so that your likes on Facebook gets increased .
In that case the above stated lines holds true and will definitely not add on to your business .
For any start up venture , 2 things are most important , the very first thing is on time delivery , and the other one is word of mouth . If any new company follows these two things then success will follow you , instead of you following the success.


2)Choose your target audience only

What's the problem with Facebook and twitter marketing strategies , are they not targeting the audience according to your need ??
They broadcast the add without basic filtering , and they even charge for that too .Not only that they charge for broadcasting and liking the add to . And who's ever is liking or commenting on your post , may not even qualify for your lead. So the conclusion is better to use multicasting rather than broadcasting the advertisement .

3)Quality of the content

At the time we speak about quality content , we mean it . Quality means quality and not the rubbish 1000 words article just to push your ranking up on the google !!
Usually the user will surely spend more time on the website , it content is eye catchy enough .In case you are  not up-to with your content strategies , then your bounce rate will increase and will definately affect your ranking to .

4)Customer needs and their understandibility

Keep in mind " Customers are God " in every business you are doing . In case you try to fool your customer , you are indeed fooling your companies life and credibility . In order to convert your leads into potential customers , customer scope of work understandibility is the very first thing.
Always remember that  you're the "payee" and he is the "payer" . so you should better start listening .


5)A story in making 

Considering your company on superior side and other companies as an small ant is a big mistake .Don't ever try to tell anyone that you are the best company available in the market and others are too small in front of you . Even before analyzing someone , you must keep a watch on your shortcomings.
Those chunky cheat stunts may bring you business for short time , but will put you in deep well afterwords , from where you can't grow up again . 


6)User experience and feedback 


Getting user experience by providing them with good services will help you a lot  . As new lead generation is beneficial for short lime only , after that customers will be the one who is going to give you business .So getting the feedback and give timely response to the user is really good for your business health .
So don’t leave a customer hanging from the cliff while you go out hiking with your friends on his money, coz hey, that’s rude! 
Make sure to make a healthy relationship with the customer rather than just using the one night stand strategy . 


Build trust, not a brand!
 Don’t just learn things, start implementing them as well! 
And, Dream on. -