Does Your Website Design Assist SEO Activities?

A website designing should be compatible with several marketing and promotional activities that can be done through manipulation of the content  and coding on the website. Through CMS, websites can fully enjoy the benefits of SEO in order to gain higher page ranking which can ultimately put the business on the front. An efficient marketing plan can be strategized with the help of websites that can increase the benefits greatly. However there is only little that can be done if the website is badly designed thereby making it harder to perform SEO based activities like link building and adding content to the site.

As a matter of fact there are quite a few things that can really improve the business outlook of the website such as renovating the site design and utility applications to accommodate several improvisations. A site that can incorporate many interface points with the customers is considered to be a well designed website. Graphic designers ensure that the entire tools within the website are presented to the end users in an appealing way.

Web design firms help organization to create logo that can impact the overall branding of the firm and also maximize business growth. It is important to take the services of a reputed web designing agency that can understand the basic needs of a firm in order to come up with eye catchy designs that can grab the attention of important clients that matter the most.

In order to captivate the clients and customers alike, it is important to have new age graphic design and logos that can increase the chances of business transaction between them. One of the key aspects of an efficient website design is the ability to accommodate optimization techniques such as SEO and other internet marketing tools. This way, a business can reach out to the next level and grow vertically in a short span of time.

The extent to which a website design can impact the business can only be analyzed with the kind of design and tools created to assist the clients who visit the site. In an age where there is huge range of choices for the end users it is important to have a website design that can impact the growth of business to a large extent. Website design can speak tons about the firm’s long term interests and also their care to address the customer needs.

A better design and great utility of the website can help the business to expand its dimensions in a great way. However, an ineffective site design will only stop the development aspect of the business sites. Marketing efforts put by the firm can be greatly reduced if the right kind of support is not garnered from the website. 

It is extremely important to utilize the services of the website design in order to make sure that all the marketing efforts are channelized so as to provide better results for the firm. Contact a reputed website designer in order to make the most out of the services.

Top Tactics To Set Up High Ranking Links

With increasing competition online day by day, the opportunity to get higher on search engines are becoming next to impossible day by day, though good work pays!

 Some of the common things to be kept in mind when you look into links to sites that can lead you to high rankings are:-

Link Structure

• The link structure of different sites varies. Their PR and various other factors are important while working on link structure.Hence you should also build your link structure with utmost  care. 
• Is the stratagem attractive or not ? Sometimes the number of links and word count help rank a website also.So people must focus on 

Determine Whether The Back Links Are Natural

• Some supposedly high ranking sites sport low PR grade links. The old link building techniques are now proven irrelevant for SEO. They may be comments discussion threads on a forum page which is distracting to now a days,inspite of they are deriving a little traffic to your website too.
• So just focus on relevant links which  can optimize your search and save on time.

Links from Different Domains Help

• Sometimes new domains need to get  direct links to your site. By using the best SEO techniques you can verify that the domain names are not at all pointing them or setting up as aliases to your site - they must have names like 301 redirect and the main URL.

Longer Content Is Related To Higher Rankings 

• Long articles will surely take time to write and hence will surely boot your search engine ranking. A use of Google Console can help you decide what type of content and keywords should be there to helps you rank higher for certain keywords. Posting the URL of interest on Google Console gives you access to the statistics of the "who" and "why" factors. 

Keywords:

• A domain with keywords in the title, external links, internal links and URL is currently receiving more preference from Google. The optimized link juice contains a well networked internal link format. This information is vital to marketers.

Strategy for Link building:

• It is important to craft useful content, useful to readers.
• Creating attractive infographics will grab eyeballs.
• You can guest blog provided you provide rich, content that is non spammy. Do not use keyword enhanced text to link to your own site.
• Roundup posts are favored:

5 Benefits of a Mobile-Friendly (Responsive) Website

Here's a quick test for you: We'd like for you to Dreamtize what your website looks like !!

Now, what did you see? Most of you probably envisioned the desktop or the full version of your website. This is the default "home"(Main Page) of your site, but not all of your foods will be cooked on gas stove only; you need to cook a few on the microwave too. For people viewing your site on the go with their smartphones or tablets, the mobile version or the responsive version is the default "home" of your site. How do you win there? According to survey of 2016 by some agencies around 56% of people are now preferring mobile and tabs for viewing website and has completely not at all relied on desktops version.

Is your site mobile friendly (or as we like to call it 'thumb-friendly')?

Building a mobile site is more than just cramming your desktop site into a smaller screen size. Mobile users typically are more goal-oriented and are focused on a narrower set of tasks. Your mobile site needs to respond directly and quickly, or you'll be sitting on the sidelines and lose viewers-who are primed to be buy-to your competitors.

With so many people searching for information on their mobile devices lately - 80% of internet users own and search the web on their smartphones. It seems that Google has determined (along with the rest of the world, it seems) that if you're not mobile, you're mourn . That doesn't mean you should ignore those customers who still use desktops and laptops, though. They still account for a significant portion of your customer base and new prospects.

Stop riding the bench and get in the game. Here are 5 reasons to create a mobile website:

1. Because Google said so. (This is kind of like your parents' "because I said so" argument when you were little.) Google's newest algorithm ranks mobile-friendly websites higher in search results on mobile devices. Now, if your website isn't mobile friendly, Google will recognize that and be less likely to display it as a legitimate search result. That makes sense, since Google wouldn't be doing its job if half of the results displayed were useless to mobile users.Google is what we can call daddy for your website business.Even if the people don't know where to put url in internet explorer,nut they will surely know how to search a website on google.Google.com is one of the most comply used search engines in all world except some countries which has banned google.


2. Set Yourself apart from competitors. Less than 10% of businesses have websites that are mobile-optimized, but it's quickly becoming a top priority. So acting fast will give you a competitive advantage!And if your website is mobile compatible then its will be easier to search your website on google as google give priority to those websites who are mobile responsive and obviously will want higher in searches.


3. It's What Your Customers Want - and They Expect You to Provide It. In 2014, mobile users accessing the internet overtook desktop users for the first time in history! Increasingly, your customers are not sitting in front of desktops or laptops. Instead, they're on the go accessing your website from their mobile devices. What does that mean for you? If you don't give customers what they want (easy visibility and navigation so they can browse and shop while on the go), they'll go someplace else. With mobile usage on the rise, having a poorly developed mobile website, or lacking one all-together, is just as useless as a screen door on a submarine; it will just sink to the bottom of customer's minds.


4. Getting a mobile website is relatively inexpensive and are often easy to create:you can easily hire a website developer and designer and can pay them the nominal charges to get the mobile compatible websites.Usually now a days website developer may make a complementary mobile responsive website without taking any extra bucks from you.


5. A mobile-friendly website can increase user engagement. Research shows a mobile-friendly site is able to generate almost twice the average traffic per user than non-mobile-friendly sites. More engaged users spend more time on it and therefore will see more of what you have to offer.

So how do you go about creating a mobile-friendly site?

Don't try to simply "tweak" your existing desktop website to try to make it so.

Smartphones have smaller screens and will often distort images that look good on desktop websites. Trim down your site to only the essential features, with content that includes links to secondary information pages. You should also enlarge interface elements (buttons, etc.) for easy touchscreen navigation.

Why should you care? 

According to Google, 85% of Americans are never more than three feet from their cell phones. And a recent Search Engine Watch blog says that 80% of searches start on a mobile device. If your website isn't mobile friendly, potential clients will quickly go find a site that is. It is simply smart business to design your website to be mobile-compatible, since so many customers are accessing the web on the go.

Let winklix give your business a mobile-friendly website and reach more customers! Get a free quote today at http://winklix.com or email: info@winklix.com

Article Source: http://EzineArticles.com/9493148

3 Easy Ways Of Driving Free Traffic To Your Site

There is no one with an online business that doesn't want a lot of traffic flowing to his/her site as the more traffic you have, the more the money you stand to make. Traffic flow also helps you to easily build a brand and get lots of customers. There are two ways in which you can drive traffic to your site: paid and free. Using the paid method you need to spend money by placing ads on search engines and websites.

The cool thing with the paid methods is that you get almost instant results and you get people that might be interested in your product or service. The flaw is that you have to spend money to get the traffic. If you don't have money, you have no other way out other than to use the free methods. There are many ways in which you can drive free traffic to your site. Some of these ways include:

Placing your site at the top of results pages

Here you need to use SEO to rank your site at the top of results pages. Many online surveys shows that around 64% of people use search engines to find the products and services that they are looking for and usually clicks on first page of the search engines and get their work done from there. This means that if you properly optimize your site and it appears at the top of results pages, you stand to drive a lot of traffic to your site.

Ways of increasing the ranking of your site include: creating stellar content, building links and giving your users a great experience. While SEO is cheap and the best way of driving free traffic to your site, it usually takes plenty of time to deliver results. In most cases, it takes up to 6 months before you start seeing results and it really needs a lot of hard work to be on the top of the search engines.

Take advantage of social media networks

Social media sites such as: Facebook, Twitter, LinkedIn and others provide you with a great opportunity to drive free traffic to your site. All you need to do is create a group and invite people to join it. You should regularly post valuable information to attract more people to it. In addition to creating your group, you should also contribute to other groups. Your contributions shouldn't simply involve pasting of a link back to your site. You should give valuable advice and then drop a link and ask people to follow it for more information.

Contribute to high traffic websites

It's often said that you should get water from a river or lake. The easiest way of getting traffic to your site is from other high traffic sites. All you need to do is contribute content to these sites. You can write a guest post and have it published on the high traffic websites. You can also create a high-quality video and upload it on YouTube. In addition to this giving you valuable links, it also helps you get a steady flow of free traffic to your site.

 

Winklix is best seo company in delhi and will surely guide to best possible guidance to rank higher on search engines.

eCommerce: Why Cross-Selling Is an Important Element Besides Your Layout

The year 2016 presents tremendous opportunities for cross-selling techniques. eCommerce businesses can actually bolster sales records by even up to 30% by resorting to cross-selling. As a retailer, you do have the chance to generate extra traffic during the sales period by adding new features and optimizing user experience.

eCommerce : Strategies to Shore Up This Particular Technique

Cross-selling entails the practice of boosting sales by providing additional (but relevant) products along with the product the customer is already looking for. For instance, if a potential buyer is looking for a mobile then you can generally present them with the additional option of choosing mobile covers as well. While most may think that it's not that difficult to make a buyer shell out a few extra bucks for the cover when he's already buying a mobile- in reality, it isn't that easy either. If it would have been that easy we wouldn't really have taken the trouble to draw this primer up for you. So, do read on.

Winklix.com is leading website developer specialist in making e-commerce websites and has experience of creating more than 200+ ecommerce website which are successfully running all over the world.

What you should know

Start off by shoring up your messaging techniques. No, we aren't speaking about the stock-in-trade standard messages that are sent out in bulk to all your consumers during a sale or festivities. We are rather talking about personalizing your messages. Why not include the name of perspective within the message body itself? Notably, it has been found that the inclusion of the word "you" and "your" bolsters results by a considerable margin. Your message should be more like you're speaking to your buyer right across the table.

It is very important to ensure that you're actually keeping your endeavors relevant. Like we have already pointed out that you can actually go on to offer something like a laptop cover with a laptop (or for that matter, a printer with a desktop). However, you just cannot go on to present random products or accessories as cross sells. Presenting cross sells that will be needed without a doubt is a surefire tip to succeed. For instance, if you're selling a laptop now, then putting laptop accessories along side is a more fruitful proposition rather than presenting a printer cover. A user may or may not make use of the cover but he/she has no other option but to use ink.

Now, you may not really believe it, but let us tell you even eCommerce website developers today focus a lot on this technique to aid their consumers to bolster their conversion odds. They can offer you insights regarding which cross sells pages to promote. In fact, there are eCommerce website developers who tell their clients how adopting cross-selling and up-selling measures count in your eCommerce success besides an impressive layout does.

Winklix, noted Web Development Company in Delhi, is specialized in E-Commerce Web Designing. Contact us to get affordable websites. We deliver responsive websites to our clients

Things to Consider When Looking For the Best Web Design Company

Websites are the heart of every online venture that you should be aware of ! It should provide relevant information along with pleasant viewing to all its users, achieved through quality web development and designing services. With advancements in the field of internet marketing and web technologies, now the market is over-flooded with avowedly best web design company. Therefore, selection of a good website company has become a tricky task. Iif you want to reach to any worthy decision, consider these following points before finally venturing out on any web design company:-

• Experience- A best designing company with years of experience is undoubtedly competent in understanding customer needs and requirements, rendering relevant solutions. Experience helps in honing expertise that directly impacts productivity. A web design company rendering services like Application development, SEO, brand building, etc for years should be kept on top of the list.

• Service portfolio- always make sure to check a web design company’s service portfolio. Go through the range of service packages provided by the company along with their expertise level in every domain of website designer. The richer the service portfolio of the company, the better the chances of receiving multifarious  design solutions under a single roof.

• Methods of working- checking on the workflow as well as the work procedures followed by an apparently best web design company will save you from the unnecessary worries and troubles. Those companies following unorganized and complicated workflow will demand your presence, delaying web designing and development projects unnecessarily. Talk about their working methods and go with systematic and simplified one. This will save your time and money, ensuring timely submission of assigned projects.

• Reputation- Get ready to do a thorough research on the some best known companies to know more about their company profile along with their market reputation to reach to a decision. Go through the company website, check their clientele and accomplishments and don’t miss out on their client’s feedback. Or simply search over the internet to find information about the company through online forums, communities and groups. Never trust a web design company without checking its credibility.

• Cost effectiveness- .It is vital to measure the cost effectiveness of the company’s web design solutions. Check whether the company is out of your pockets or not and for that you can even ask for quotations from some best designing companies. Compare your needs with the company quote to get cost effective web design solutions at affordable rates.

Top five digital marketing tips for SMEs

The digital world is a crowded place. Marketers are clamouring to have their voice heard. On top of this, the concentration span of customers is diminishing. How, as a start-up, can you get your voice heard? WHS gives some tips. 
Winklix is leading SEO company in delhi,india providing vide range of digital marketing solutions to grow the business of organisation and provide its customer with more business leads.

The digital world is a crowded place. Marketers are clamouring to have their voice heard. On top of this, the concentration span of customers is diminishing. How on earth, as a start-up can you get your voice heard?
In my experience, you need to develop an arsenal of digital marketing tactics that together help you claim a space. Here are our top five tactics to consider when you look at your digital strategies in 2016.
Mix of platforms: social, PR and search
We purposely use a variety of marketing techniques including social media, PR,  search and online digital hubs, because we know that customers no longer make decisions based on seeing one advert on a single platform.
Instead, customers pass through a purchasing funnel en route to conversion: from awareness to consideration; research to validation. It’s really important that your own online presence supports customer behaviour.
For example, we use PR to drive awareness through news of our charity work. Social media then kicks in to promote added-value content, just like crafty Christmas, to build trust with potential customers and educate on our brand values.
As they then progress to research, we have a raft content that shows we are experts in our field, such as printer reviews. Then, we use customer review sites like Trustpilot to offer validation through peer feedback.
This is a very simplistic breakdown of the marketing work we do. The reality is each means of marketing we employ supports every step of the customer’s process. But the above example offers an insight into supporting customer behaviour.

Influencer marketing
Peer and influencer endorsement is becoming more and more important. Today’s shoppers are looking for authentic voices they can trust. As cynicism grows, they feel a recommendation from a trusted peer is more credible than a message from a brand.
We’ve all heard of vlogger Zoella who is now commanding thousands of pounds to review a brand’s product, such is her superstardom status among Generation Y consumers.

However, you don’t necessarily need to pay influencers.

For example in 2015 we launched a crafty Christmas campaign. We wanted to encourage the ‘at home’ market, largely made of families, to print by directing them to fun, Christmas-inspired activity like ‘how to make’ advent calendars, cards and garlands.
The idea being that families who visited our site for free content would then buy printer cartridges when their ink ran out.

However, to help spread the word, we identified a selection of influential family bloggers and challenged them with a Christmas cracker competition.
The results were amazing. Every blogger enticed by the chance to win the title of ‘best design’, wrote at least one blog and posted a social media post telling their readers and friends about our crafty Christmas hub.
Through this tactics, we reached a total of 15,600 additional potential customers.
Moment marketing

Do you remember in January when a puddle in the North East went viral? #DrummondPuddleWatch trended internationally when some locals used Periscope to live stream members of the public attempting to get around it.What was interesting, for me, was how many brands jumped in on the conversation.
For example Domino’s Pizza tweeted ‘delivering to a puddle near you’, Lidl used it as an opportunity to push their welly specialbuy posting a product shot with the caption ‘Always be sure to have proper puddle-traversing footwear when you’re out and about!’, and Hunter reminded customers that they’d been ‘helping you cross puddles since 1856’.
All effectively asserted their voice in the trending conversation through witty comments, that used the dedicated hashtag, and added to the commentary.
This was a brilliant example of moment marketing: the process of reacting quickly and cleverly to real time events.
It’s a tactic we use regularly via social media. For example, our higher purpose is to get people to print what matters and books are the best example of this.
Therefore on World Book Day we launched a competition via Facebook offering customers a chance to win £100 Waterstones vouchers, tagging posts with the official World Book Day hashtag.
This competition was the most engaged and shared in March and reached 60,000 potential customers, three times the size of our Facebook community.
By jumping on the opportunity presented by a much-loved national day, we got our brand in front of a new raft of customers, while reinforcing a key message to our current community.

Video

Video is tipped to become much bigger in 2016. More and more is being consumed through social media and its no coincidence that YouTube is the world’s second biggest search engine after Google.
The trick is to create content that people actually want to share. Brands are often going wrong because they are making videos like TV programmes.
But TV programmes, rely on your passivity. When it comes to video content, you want people to take action. So forget long introductions, cutaways and instead focus on authentic content.
A great recent example was the record-breaking mattress domino. It wasn’t slickly produced but it was shared worldwide, purely because you had to see it to believe it.
Not only did Aaron’s Inc get international acclaim for the event but they communicated a very important key message for the company: that they were raising money for a homeless charity.
They communicated the fact they had heart and soul. Which we know is a huge motivator for customers. Customers want to purchase from brands that are like them; brands that care.

Email marketing

Email marketing still has its place. It’s not as trendy as social media or video but it is not subject to the whims of Google and Facebook, which have the ability to minimise your online presence through penalties and algorithm updates.

If you have a database, you can start conversations with customers directly. The only obstacle is the content itself. You have to send out emails that engage.
Investing in tools like dotmailer will help. Not only will it help automate and personalise mass emails but it will be help you analyse what’s working and what isn’t by tracking open rates and responses.

Tips And Tricks For A Guaranteed Ecommerce Email Marketing

Email marketing is one of the classic ways of promoting your brand’s products or services online. Most marketers of today may cringe upon hearing this traditional marketing method, but it is, in fact, one of the most profitable and most effective ways to increase your conversion rate.

In this article, we are going to check out some proven tips and tricks for a guaranteed e-commerce email marketing campaign. You might even get some interesting ideas when planning your next campaign or when improving your current one.

Focus On Crafting Relevant And Attractive Subject Lines:

In sending emails to your target customers, you are required to make a subject line along with the body of your email. Many marketers focus on the creativity and the content of the body that they, most often than not, write lame and boring subject lines.

Just in case you have not get the gist of it, here are a few reasons why subject line is important in email marketing.

• There are five times as many people who read the subject line as compared to the headline. So, if your subject line does not appeal to their interest, then consider that email a waste.
• It is the window to your campaign, so avoid too much use of “salesy language.” Give more relevant information about the services instead. People like to know the benefits that they can reap other than simply buying your product.

Test Your Subject Lines Before Using Them To Your Target Customers:

If you are not quite sure what type of subject lines will work, it is best to launch a test first. This way, you can gather effective strategies and employ efficient practices when implementing your marketing campaign via email.

Remember the “4 seconds rule.” It means you only have 4 seconds to convince potential customers to open your email. So, study your subject lines carefully, and test if the line is attractive enough to convince you within 4 seconds of reading it.

Monitor The Frequency Of The Email Sent:

There are already a lot of people who doubt the authenticity of the promotional emails that are sent to them. You don’t want them to categorize your email as one. The best thing to do is to monitor how often you need to send the email.

Most experts suggest that the use of event-triggered emails is the best strategy. It is a forward-thinking technique that sends marketing emails to your customers after their site’s activity is analyzed. For instance, if the clients searched about the new arrivals of your store, you can then send an email marketing that features the new products you have.

Don’t Start Selling At First Email:

Do not make the mistake of selling your services at the first email you sent. Instead, send relevant and educational content like tutorials, private community invites, and updates on your services. Providing them essential information is like building your site’s credibility through earning their trust. Once they know your store is reliable and relevant to them, it is quite easy to get them to sign up to your promotions.

Email marketing is indeed a challenge in the marketing industry, but if you just know how to do it right, then you can almost ensure a boost in your sales. Do you think this type of marketing works for you? Let us know and share your thoughts below!

Thanks,

winklix.com/blog

The Big No-Nos In Designing A Website

As daunting a task as web designing might be, the real challenge lies in making the site user friendly. What is the first thing that comes to your mind when you visit a site? For me, it is how easily and quickly I can find and access the information I need. With the limited attention span I can offer any website, I expect the information to be upfront and clear. If the first look of a website isn’t impressive, you can forget about visitors hanging around too long.

On his part, a web designer must keep in mind that a website is made to meet the needs of the client. He shouldn’t get carried away and produce something that’s miles away from what the client needed. Remember, it’s the client’s website, not yours, and you’re not jeopardizing your creativity by agreeing to his demands.

In this article I have attempted to list down some of common mistakes designers inevitably make. Try avoiding them if you want to woo your visitors and stay ahead of the competition in this cutthroat environment.

Without further ado, here are the big no-no’s of designing a website.

Too Much Flash!

Websites made with integration of Flash and other similar technologies are vibrant and lively to look at. Web designers often opt for these as they are perfect for showcasing their skills and creativity. However, using Flash to display all the content and not having a text alternative can be risky. For one, it makes the site heavier.

Secondly, when a site is built in Flash, it doesn’t load properly unless the user’s browser has the necessary plug-ins to view the site. Also, a Flash website isn’t SEO friendly. Its difficult to optimise them because there is less use of text. That’s why, despite its ability to make sites look more attractive, Flash is quite unpopular now.

Unless there is a tiny ‘Skip’ button somewhere near, you are stuck with the visuals till it’s over. But in real world users don’t want to wait! According to studies 25% of the visitors leave as soon as they land up on a Splash web page.

Overuse of Flash will only make your website look out-dated, so why risk using it and losing visitors? Besides, now that we have far better and more diverse applications like HTML5 and JavaScript that can do a better job and make your website more appealing, the Flash element will not be missed at all.

No Cross-Browser Compatibility:

Making a single-browser-friendly website is unpopular not just because of its limitations but also because of its bad user experience. Putting a banner on the top of the page that reads “This page can be viewed better in Internet Explorer” is harmful for your brand image.

Besides, with more and more people switching to Google Chrome and Mozilla Firefox each day, a site that limits its access to Internet Explorer will not achieve high traffic. Cross-browser compatibility is the name of the game these days, so it’s time to buckle up and make sure your website has it.

Silly Automated Music Or Video:

Personally speaking, it’s a huge turn off for me when a website starts playing music or a video just as you enter it. While trying to hunt for the information I need, they act as an unpleasant distraction and leave me feeling exasperated.

And, if you are at work, in a library, or some public place where loud audio is prohibited, these websites could bring embarrassment. I for one find it wise to navigate away from the website as quickly as possible!

However, there are some who enjoy this kind of feature which is why it’s still prevalent. Mostly you find them in sites that are dedicated to spa centres, resorts, pubs, and other lifestyles websites. Even if you do choose to have media on your website make sure you add a switch-off button that can be easily found.

Text In Images:

Using images for text content is a common mistake that is often committed by amateur web designers. They will make creative PSD files with text content and use it for the web page without converting them into HTML or CSS. This actually might prove disastrous for the website.

A fully-image based webpage cannot be read by search engines as they are unable to recognise the content. The text content must be in HTML or CSS and if it’s not, one can use online tools or software to convert it from PSD or other image files.

Complicated Registration Forms:

Registration forms are the final step in the conversion process. When the user agrees to register, it means that you’ve successfully got them to like your website. You just don’t want to mess things up at this point and turn it into a tedious process for them.

Make your registration forms simple and brief with only a couple of compulsory fields. Avoid asking them to enter a zillion details at the very first go. These can be later added to their profiles when they have more time on their hands. 

Conclusion:

Internet is rapidly turning into the one-stop destination for all the information that people want. The aim of a website is to make sure that they get what they are looking for. While making a website you realize that the competition is tough, and to be discoverable, your site has to be really good. But if the usability of your website is messed up, you cannot expect people to access the content you are presenting.

Web designing is a creative field and you’re bound to get carried away at times, especially if you are a skilled professional. I am saying this because I can relate to it. It can be very difficult to hold yourself back and settle for less than what you are capable of. 

However, don’t forget that your job is to present information in a way your client wants, not indulge in flights of fantasy. If you complicate things, you’ll fail in your purpose. So, always attempt to balance the needs of your client with your creative inclinations. It’s not as hard as you might think and the results will very often surprise you too.

Thanks,

winklix.com

Connect with us at winklix.com/blog for more...

What You Need To Know About Page Speed

To most people, page speed is usually a reflection of their Internet Service Provider, and never really thought of as an internal issue.In India people do usually check their speed through speediest.net .While download speed and Internet packages definitely play a part in how quickly your website loads, there is an entirely separate list of factors that determine how quickly your content appears in someone’s browser.

Page speed test really plays a important factor in ranking of your website and to be appearing on google searches.The better the speed of your website,the better it will for website to rank higher on google.And thus the speed can only be increased through SEO expert.You can hire winklix as SEO expert with complete digital marketing solution to rank higher in search engines.

Back in 2010, Google determined page speed was such an important aspect to how people experience a website, they included it in their ranking factors, which now greatly affect how your website appears in the SERPs. Nearly half of all consumers on the Internet expect a webpage to load in 2 seconds or less; while the experts at Google believe an optimized website worth their top ranking should load in under half a second.

These figures are backed by countless studies that show page speed can lead to serious losses in transactions solely due to the extra time in which people become frustrated and abandon a purchase in the online sales cart.

That’s why we’ve chosen to look at page speed from the small business perspective, and give you the resources to examine where your website could stand some improvements.

What Factors Determine Page Speed?

On the surface, it’s generally impossible for the average website owner to know what is preventing their pages from loading efficiently. Generally speaking, each of the following can contribute to your overall page speed:

• Your Web Host: Where you host your site pays massive dividends when it comes to customer experience. If you’re coerced by a cheap offer it could be the first mistake in regards to slow page speeds. Avoid this mistake by hosting your site with winklix.
• Large Images: There is a big difference between the necessary resolution for print and screen based imagery. For most purposes 1000 pixels at 72 dpi should suite your needs; however, larger file sizes can also be compressed to strip unnecessary data. 
• External Media: Embedding YouTube videos and other content is a great idea but make sure it’s only as large as you need it to appear in terms of frame size.
• Un-optimization for certain browsers/devices: Your website will behave differently on every web browser and device. While this isn’t a problem most of the time, if your website is working great on Google Chrome, but isn’t formatting correctly on Safari then your ranking will take a penalty.
• Too many ads: Too many ads can make your speed drag so only use them if they’re worth the extra processing.
• Your theme: If you’re operating on WordPress or another site builder the theme you chose may have complex coding which adds to your load times.
• Widgets: Widgets can be coded very densely requiring significant processing power. 
• Code: The true back-end to every website comes down to the coding. If your HTML or CSS is too heavy it will lower your page speed.

How To Determine If Your Website Is Loading Slowly

Fortunately, there a several accredited web tools that assist you in finding where the weak points in your website are occurring.

My first recommendation would be PageSpeed Insights from Google. The whole point to page optimization is to make Google happy, so knowing what they recommend for better page ranking is critical.

Why UX team need diversity

You can close your eyes and can choose best website developer in delhi for your custom website design.Your website will be for sure will be in good professionals hands.

The best UX professionals and teams have a variety of skills in their arsenals that they use to research, design, and communicate effective design decisions. Numerous studies confirm that diverse teams perform at a higher level and, in the multi-dimensional UX world, a complex and expansive range of skills is especially necessary.

As an example, the people in Winklix’s office have incredibly varied backgrounds, areas of expertise, and professional trajectories. This diversity is undeniably core to the UX teams we create. Individuals are able to work collaboratively and contribute their unique experiences to make UX teams more robust. Below are just a handful of ways people’s diverse backgrounds have manifested in their work and have been advantageous to our clients.

“The design process begins by defining a problem and then working towards its solution. My start in the publishing industry and, since then, experience working in a variety of different environments and industries has given me a deep background in design and, subsequently, problem solving. This foundation is what’s important, regardless of what the project is, who the client is, or what industry you are working in. Jared Spool says it well: ‘Great designers don’t fall in love with their solution. Great designers fall in love with the problem.’” –Sourav Kumar, Visual and Interaction Designer

—

A diverse background is advantageous in more practical ways too. For instance,Ajit Kumar, a Principal Designer & Partner at Winklix.com, was in a management career before he made the decision to become an interaction designer instead. He notes, “[when I was making the career change], I leveraged the experience I did have to get my foot in the door somewhere as a person with no experience. I wasn’t able to get a job initially as a designer, with no experience, but I was able to get a job as a project manager. I volunteered to help out in the design area evenings and weekends.” Since then, Ajit’s range of skills have made her an invaluable member of any team.

These are only a few examples, but they convince us that each individual’s personal and varied background substantially enhances our project teams.  Individually, each person contributes his/her unique and diverse experiences. Together, we create better UX teams.

Harsh Sinha is a UX Research Intern at Winklix UX. In his off time he can be found exploring the city of Seattle and finishing up her masters degree in Human Centered Design and Engineering. 

Five Ways to Improve your Site’s Ranking (SEO)

winklix is best seo company in delhi to to get your website a good ranking in India.

We are also one of the best website developer in delhi.

Follow these suggestions, and watch your website rise the ranks to the top of search-engine results.

1. Publish Relevant Content

Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.

Identify a keyword phrase for each page. Think about how your reader might search for that specific page (with phrases like “mechanical engineering in Michigan,” “best applied physics program,” or “Michigan Tech degrees”). Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.

Don’t forget to use bold, italics, heading tags, and other emphasis tags to highlight keyword phrases, but don’t overdo it.

Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.

2. Update Your Content Regularly

You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.

3. Metadata

When designing your website, each page contains a space between the <head> tags to insert metadata, or information about the contents of your page. If you have a CMS site, the UMC web team will have pre-populated this data for you:

• Title Metadata
  Title metadata is responsible for the page titles displayed at the top of a browser window. It is the most important metadata on your page. For those with a CMS website, the web team has developed an automated system for creating the meta title for each webpage.
• Description Metadata
  Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter.
• Keyword Metadata
  Keyword metadata are the search phrases that people type when they want to find your page. You’ll want to include a variety of phrases. However, don’t get greedy: if your list becomes excessive, the browser may completely ignore the data. As a general rule, try to keep it to about 6-8 phrases with each phrase consisting of 1-4 words. A great example would be “computer science degree.”

4. Have a link-worthy site

Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Michigan Tech Enterprise Program” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.

5. Use alt tags

Always describe your visual and video media using alt tags, or alternative text descriptions. They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers.

PHP vs ASP.NET? What you should really be comparing instead...

Winklix is leading website developer in delhi,with over experience of developing and designing over 400 + website and that too in less than 3 years.

Check winklix.comhttp://winklix.com/dev.html to have your website now...

Winklix have been dealing with the PHP vs ASP.NET comparisons for the past few years and have gotten frustrated on more than one occasion with either clients or other software engineers arguing one side or the other without knowing some basic facts. Here’s my 2 cents on the debate.

First off, winklix think it is very important to you as a reader to understand winklix background. 8 years of my winklix team career was dedicated to game development for the Xbox and PS3. Games for these consoles are programmed in C++ and using Visual Studio. This is important because someone with that background is going to gravitate to ASP.NET before PHP.

The last 3 years winklix have been working on a number of different web projects and apps. This includes most of them built with ASP.NET. However, winklix worked on one large PHP project where winklix was the lead and primary engineer and several WordPress websites with custom themes. During that time, winklix team built an entire RESTful API using Laravel that winklix continue to support to this day.

winklix am fully aware what you are thinking right now. Just because winklix’ve done ONE PHP big project, doesn’t make winklix team an expert. You are correct, winklix is not a PHP expert. However, the arguments winklix make in this post would not change with experience level.

For the record, winklix am NOT pro ASP.NET or pro PHP. There are some situations where PHP is the best tool for the job, and there are other cases where ASP.NET is the best. I have actually fought for the use of PHP in a lot of projects.

THIS POST IS BIAS

You can read so many articles that give a fair shake down of PHP and ASP.NET. This post isn't meant to do that. This post is to point out what PHP enthusiast are conveniently leaving out of their posts on why PHP is better. In winklix opinion these are pretty crucial oversights!

Apples to Oranges

In order to compare 2 things they need to be similar. Most people (even so-called experts) don't understand that comparing PHP to ASP.NET is not apples to apples. PHP is a programming language. ASP.NET is NOT a programming language. The language used for ASP.NET is generally C# (VB.NET can also be used, but rarely ever is).

Please make sure you understand that previous paragraph! Let it settle and be processed. If you read any other articles comparing PHP to ASP.NET or WebAPI it is probably written by someone who doesn't understand both technologies. PHP is a programming language, ASP.NET is a web framework.

PHP vs C#

So let’s compare an apple to an apple, PHP vs C#. Here is what Google gives as a definition to each:

C# - An object-oriented programming language in development from Microsoft, which is intended to combine the computing power of C++ with the programming ease of Visual Basic.

PHP - PHP is a server-side scripting language designed for web development but also used as a general-purpose programming language.

Already Google is skewing reality. C# is more widely used in NON-web applications than PHP is used as a general purpose programming language. How many people can say they’ve used PHP for a non-web application? C# is used for Windows phone apps, tools, and even cross platform mobile frameworks (MONO).

One thing that Google does get right is saying C# is an object-oriented programming language where PHP is NOT. No, it didn't just miss that in the definition. PHP is NOT an object-oriented programming language. You can use it to mimic object-oriented practices (as you can any language) but it is not ingrained into the language itself as C# is.

Language Performance

As someone who has worked in games I understand the importance of performance. A lot of comparisons that are made conclude that PHP is faster at the core level. I’ll give that one to PHP. However, any engineer will tell you that modern hardware is so fast anyways that the core language speed really isn't that relevant anymore. If it was relevant, everyone would be programming in ASSEMBLY which is a low-level language that can talk directly with the hardware. The reason no one does is because it takes many lines of codes to do the most basic operations and building an app with ASSEMBLY would take years to complete.

Generally winklix focuses ecommerce website to be made on .PHP as it is simpler to use and is also user friendly.

Worlds leading e-commerce platforms like magento and opencart is based in .PHP only.

So why don't we make the best Winklix e-commerce software on .PHP

Winklix will say all that to state that the performance of the language itself really isn’t what makes a program run faster or slower. Instead, it is how the code is written and architecture that determines how well it will perform.

In winklix experience, a lot of performance can be gained by using parallel processing (aka threading). Parallel processing allows multiple chunks of code to run at the same time in parallel. PHP does NOT support threading. C# not only supports it but makes it so simple that in most cases it only requires you to add the keyword async/await to a function (**if you’re using an SDK or existing code that was built with async in mind).

There are a number of other reasons why C# is better than PHP, but in my opinion the lack of threading support is the only argument needed.

The Real Comparison

As winklix said at the beginning of this post, we need to be comparing apples to apples. So what is the apple to ASP.NET MVC and WebAPI? Well, there are a lot of apples out there. These are generally called frameworks and you can see a lot of them by just Googling ‘PHP frameworks’.

I only have experience with the Laravel framework, so I can only provide comments about that one. I will say that the Laravel framework is an amazing framework and does a lot that the ASP.NET frameworks don’t’ do out of the box. The engineers that built Laravel have a lot of experience and put a lot of thought behind their framework, merging be best of the best from other PHP frameworks and even ASP.NET frameworks.

If you’re a big supporter of PHP, go back and re-read that paragraph over and over so you feel better about this post. Just to re-iterate, the Laravel framework (built with PHP) has more features out of the box than ASP.NET MVC or WebAPI. I am a huge fan of Laravel. The only thing I don’t like about Laravel is that I am limited by what PHP can do.

Laravel (and PHP) is great for specific scenarios. But when it comes to big projects and enterprise level software, you are going to hit your limits with Laravel far faster than you would with ASP.NET. Limits including scalability, maintainability, and future platform support.

Outdated Information

When reading any article or post on this topic, make sure you check the date. Most of the time you are reading an old article with outdated information. Microsoft tools (Visual Studio) now have free offerings (FREE!). Windows servers now cost almost the same as Linux servers (albeit a bit more expensive still). And they are now embracing the open source/cross platform community as evident by this article:

Community Support

One last argument that winklix want to address is the go to statement that every PHP engineer makes: “The PHP community of developers is bigger than ASP.NET”

Yes, there are more PHP developers than ASP.NET developers. I agree. However, as I have said in this post, PHP is comparable to C#, not ASP.NET. The PHP community has a lot of people behind it but they are spread out among all of the PHP web frameworks. I don’t know the exact number, but I’m willing to bet the number of C# developers is very comparable to PHP developers (not even including C and C++ developers that can easily transition to C#).

So, to make the more accurate comparison, are there any PHP frameworks out there that can say they have more developers supporting them than the ASP.NET frameworks do? No. The ASP.NET developers are all backing MVC and WebAPI instead of everyone going out trying to build their own web framework like the PHP community is doing.

thanks,

winklix.com