Importance of Website optimisation and speed

Today we are going to discuss on a topic whether website optimisation is necessary for website and does it affect website ranking and seo???

No matter how you measure it, a faster page speed is better. Many people have found that faster pages both rank and convert better.

Google has indicated site speed (and as a result, page speed) is one of the signals used by its algorithm to rank pages. And research has shown that Google might be specifically measuring time to first byte as when it considers page speed. In addition, a slow page speed means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect your indexation.

Pagespeed is also one of the most important term for user experience.

Speed can be reduce by following ways:

1)Enable compression

2)Minify CSS, JavaScript, and HTML

3) Reduce redirects

4)Leverage browser caching

5)Improve server response time

6)Use a content distribution network

7)Optimise images

Google did an interesting experiment with regard to load times. Google Vice President Marissa Mayer asked web surfers – would you rather see 10 or 30 results for your Google search? The users agreed that 30 results per page sounded like a good idea. So Google implemented it on some results pages.

Then the shock came.

Pages that displayed 30 results each had traffic to them drop an astounding 20%. Google tested the loading difference between the 10 and 30 results pages and found that it was just half of a second. If half of a second made that much of a difference in how long users were willing to wait, how much of a difference could it make to your site if you carved a second or two off of load time?

Overall, while load time isn’t a significant contributor to Google rankings, it can contribute to the rise and fall of your conversion rate. Remember that for every second you shave off of load time, you’ll tend to boost customer confidence and trust in your site, and sow the seeds that will make them way to tell others about you. In those cases, a few seconds can make all the difference!