Why UX team need diversity

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The best UX professionals and teams have a variety of skills in their arsenals that they use to research, design, and communicate effective design decisions. Numerous studies confirm that diverse teams perform at a higher level and, in the multi-dimensional UX world, a complex and expansive range of skills is especially necessary.

As an example, the people in Winklix’s office have incredibly varied backgrounds, areas of expertise, and professional trajectories. This diversity is undeniably core to the UX teams we create. Individuals are able to work collaboratively and contribute their unique experiences to make UX teams more robust. Below are just a handful of ways people’s diverse backgrounds have manifested in their work and have been advantageous to our clients.

“The design process begins by defining a problem and then working towards its solution. My start in the publishing industry and, since then, experience working in a variety of different environments and industries has given me a deep background in design and, subsequently, problem solving. This foundation is what’s important, regardless of what the project is, who the client is, or what industry you are working in. Jared Spool says it well: ‘Great designers don’t fall in love with their solution. Great designers fall in love with the problem.’” –Sourav Kumar, Visual and Interaction Designer

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A diverse background is advantageous in more practical ways too. For instance,Ajit Kumar, a Principal Designer & Partner at Winklix.com, was in a management career before he made the decision to become an interaction designer instead. He notes, “[when I was making the career change], I leveraged the experience I did have to get my foot in the door somewhere as a person with no experience. I wasn’t able to get a job initially as a designer, with no experience, but I was able to get a job as a project manager. I volunteered to help out in the design area evenings and weekends.” Since then, Ajit’s range of skills have made her an invaluable member of any team.

These are only a few examples, but they convince us that each individual’s personal and varied background substantially enhances our project teams.  Individually, each person contributes his/her unique and diverse experiences. Together, we create better UX teams.

Harsh Sinha is a UX Research Intern at Winklix UX. In his off time he can be found exploring the city of Seattle and finishing up her masters degree in Human Centered Design and Engineering.